elmerrahi
Unreliable or inconsistent data
Dashboards do not match, KPIs are debated, and no one knows which number to trust.
I design ownership, quality rules and validation so leadership can rely on a single, consistent view.
Data Strategy & Governance Consultant
Data Strategy & Data Governance Consultant
Helping organizations design reliable, scalable data platforms for analytics and AI.
Data Strategy & Governance Consultant
Speaker
Founder of DataNovaQ
10+ missions
Data strategy & governance programs
10+ talks
International stages & forums
FR / EN
Europe / Remote
Data Strategy
Data Governance
Data Management
Data Quality
Analytics Engineering
Metadata & Lineage
ESG Data
Digital Trust
Data & AI
Strategy / Governance / Quality
Network
Network & recognition
Companies I worked with, ecosystems I collaborated with, and institutions that certified my training.
Worked With
Collaborated With
Certified By
About
About Oussama Elmerrahi
Data Strategy & Data Governance Consultant - Founder of DataNovaQ.
I help organizations turn fragmented, unreliable data into trustworthy foundations for analytics and AI. My work sits at the intersection of data strategy, governance, quality and engineering - the foundations that make data reliable and usable at scale.
Over the past years, I've supported teams across Europe, Africa and Canada to design strategies linked to business value, implement governance that creates clarity, build quality frameworks and lineage, and create the engineering foundations for trusted dashboards and AI use cases.
- Designing data strategies linked to business value
- Implementing governance models that create clarity and accountability
- Building quality frameworks, lineage and observability
- Creating engineering foundations for trusted dashboards and AI use cases
My approach
I work directly with CDOs, CIOs, BI leads and data teams to fix the root causes: ownership, structure, quality and delivery. Clarity first, reliability always, outcomes over complexity.
Problems I solve
The same patterns show up again and again in data & AI projects. I help you fix the ones that block trust, speed and impact.
Lack of governance, ownership and accountability
Unclear roles and fragmented ownership slow delivery and create rework.
I set up governance councils, RACI and decision rights so everyone knows who decides what, and on which data.
ESG reporting at risk
ESG metrics lack lineage or auditability, and reports do not stand up to scrutiny.
I implement lineage, controls and evidence trails so ESG reporting is defensible with auditors, investors and regulators.
Low data trust and poor decision confidence
Teams bypass dashboards, rebuild numbers in Excel and decide on instinct.
I build trust frameworks, data contracts and monitoring so decisions are based on reliable, explainable data.
Not ready for AI and digital transformation
Data is siloed, undocumented and hard to access, so AI projects stall or stay in POC mode.
I create AI readiness roadmaps: data strategy, stewardship, metadata and quality guardrails so AI use cases can actually be deployed.
Expertise
Expertise
Consulting to align data strategy, governance and engineering with analytics & AI goals.
Governance
Data Governance Advisory
- Design operating model, RACI, councils and decision rights
- Define data contracts, ownership and stewardship playbooks
- Implement controls, standards and processes aligned with GDPR and AI use cases
Trust
Data Quality & Trust
- Define quality rules, monitoring and escalation paths for critical data
- Set up data observability, lineage and incident response around key dashboards
- Build trust scorecards and KPI alignment for leadership and teams
Strategy
Data Strategy & Management
- Build data strategy and roadmaps aligned with business and analytics priorities
- Apply data domain / product thinking (ownership, lifecycle, retention)
- Structure data catalog, metadata and documentation practices for teams
Engineering
Analytics & Data Engineering
- Design analytics data models for BI (star schemas, data marts)
- Build ETL/ELT pipelines with SQL/Python and modern data stack tools
- Prepare data foundations so AI and advanced analytics use cases are deployable
Speaking
Speaking & Workshops
- Keynotes on data strategy, governance, responsible AI and trust
- Sessions for leadership offsites and executive teams
- Hands-on workshops with tailored use cases for data & business teams
Talks & media
Talks & interventions
Talks sur l’innovation, la gouvernance data/IA responsable et la confiance numerique.
Is Technology Delivering? Evaluating the Real Impact of Innovation on Commodities Markets
Data quality pour l'ESG, collaboration et innovation pour equilibrer durabilite et profitabilite.
ETDxDigicom 2024: Sustaining Innovation — Fostering Creative Practices in Everyday Business
Creativite quotidienne, donnees fiables, adoption pour un progres mesurable.
Building a Digital Policy for E-Waste Management
Tracer le e-waste avec AI, IoT, DPP pour transparence et circularite.
Youth and Alumni Leaders Shaping the Internet
Leadership des jeunes en politique digitale, voix informe es et engagement.
Read Me
Read Me
Opinions, frameworks et reflexions sur la gouvernance, la gestion des donnees et l'IA responsable.
#01
How Real Time AI Generated SQL Is Transforming the Way Businesses Operate
For years companies invested heavily in data warehouses, dashboards and analytics platforms, yet many teams still struggled to access the information they needed. Not because the data was unavailable, but because retrieving it required technical skills that most business users did not have. Today a major shift is happening. AI systems are now capable of […]
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#02
Where I Start When Improving the Data Quality of a Company
When I step into an organization to improve data quality, I never begin with tools or technology. I start by understanding the business. Most data quality problems come to me as technical frustrations, but the real story is always behind the scenes. It is in the processes, the decisions, the people and the way information […]
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#03
How I Can Help You Define the Right Data Strategy for Your Organization
Over the years working with companies of different sizes and maturity levels, I have learned that building an effective data strategy is not about creating documents or choosing tools. It is about designing a clear and meaningful direction that connects data to the reality of your business. Many organizations struggle because they begin with technology […]
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#04
A New Perspective on Business Intelligence for the Modern Organization
Business Intelligence has been part of organizations for decades, yet something fundamental is changing. It is no longer only about dashboards and reports. It is no longer a technical function hidden within IT departments. Business Intelligence is becoming the nervous system of the modern business, shaping how companies think, act and compete. Through my work […]
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Contact
Travaillons ensemble : conférence, advisory stratégique, guidance gouvernance data/IA.
Formulaire
Contact direct
Oussama Elmerrahi
Data Strategy & Data Governance